Committed.
Observant.
Culture digestor.
I believe in strategies that are grounded in the reality of people: understanding culture, human tensions, and real behavior. For me, my job is about fostering that sweet spot between what matters to them and what matters to brands.
EXPERIENCE
FCB
2024—CURRENT
BETC HAVAS
MONKS
2022—2024
2021
SUNO
2020—2021
2019—2020
F.BIZ
CLIENTS & INDUSTRIES
Consumer Goods: Kimberly-Clark (Kotex, Huggies, Intimus, Plenitud); Unilever (Comfort, Cif, Dove, Hellmann's); Reckitt Benckiser (Veja, Vanish, Harpic, SBP); TENA; Natura. * Food & Beverage: Aurora Alimentos; Pringles; Pepsi; Domino's. * Technology: Google; YouTube; TikTok; Meta; HP; AliExpress.* Travel & Tourism: CVC. * Fashion: adidas; Vans. * Entertainment: Universal Pictures; Riot Games.* Automotive: Honda Motorcycles. * Home Appliances: Whirlpool (Consul, Brastemp, Compra Certa). * Finance: Santander; XP Investments.
EDUCATION
University of São Paulo — Bachelor in Social Communication (2021)
LANGUAGES
Portuguese — Native
English — Fluent
Spanish & French — Basic
REFERENCES
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REFERENCES *
“Incredible, she has a sharp, sensitive eye and bring insights that are refreshingly unique.”
Content Creator
“Amazing, one of the best strategists I've ever worked with. Her ability to connect insights and build strategic narratives is truly rare.”
Creative Director
“Patient and understanding with the ups and downs of daily work, generous with recognition and feedback, and always open to meaningful exchanges. Her transparency and openness create a space where ideas flow and real conversations matter more than just approvals.”
Strategy Analyst
“Extremely professional, proactive, and talented. Well-connected, deeply in tune with culture, and on top of that, creates stunning presentations.”
Strategy Director
“That woman who, the moment she walks into any meeting, takes charge, shines, and impresses every client. Her intelligence is absolutely incredible!”
Account Director