AURORA * MAL ACOSTUMADO *
AURORA * MAL ACOSTUMADO *
Aurora is the category leader in sausages but had been losing ground to its competitors. We needed to reinforce the brand’s superiority when it comes to this product line.
Challenge
When someone brings THAT beer brand to the barbecue, everyone judges and complains. It should be the same with sausages.
Insight
Aurora matured its brand communication through humor and sound. That’s why the creative strategy was to parody a song that perfectly fits both the message we needed to convey and the barbecue vibe: Mal Acostumado, by Araketu.
