ADIDAS * BRAND DAY *
ADIDAS * BRAND DAY *
adidas was planning their biggest B2B event, where they present hero products for the following year and collect retail orders. Their biggest challenge in 2024 was convincing a Boomer audience on how Gen Z would continue to drive the market, as Superstar was their biggest bet.
Challenge
adidas proudly says it’s a sports brand and the culture born from it. But the people who shape sports and culture today are Gen Z.
Insight
We made sure to deliver this message on every aspect of the event: the concepts for all activations were thought based on insights from Gen Z, we had creative briefs for all copywriting, the Keynote presentation was build to ensure our message (not only present products) and speakers were handpicked to translate Gen Z’s beliefs to the audience.
Strategy
